{"id":10153,"date":"2022-03-10T10:09:15","date_gmt":"2022-03-10T10:09:15","guid":{"rendered":"https:\/\/www.agrilink2020.eu\/uncategorized-cs\/retroinovace-v-diverzifikaci-mlecnych-vyrobku"},"modified":"2022-07-28T09:36:06","modified_gmt":"2022-07-28T09:36:06","slug":"retroinovace-v-diverzifikaci-mlecnych-vyrobku","status":"publish","type":"post","link":"https:\/\/www.agrilink2020.eu\/cs\/vyzkumnici\/retroinovace-v-diverzifikaci-mlecnych-vyrobku","title":{"rendered":"Retroinovace v diverzifikaci ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f"},"content":{"rendered":"\n

Region<\/h2>\n\n

Navarra a Baskicko jsou dva mal\u00e9 regiony na severu \u0160pan\u011blska. Produkce kravsk\u00e9ho a ov\u010d\u00edho ml\u00e9ka je v obou regionech d\u016fle\u017eit\u00e1, ale b\u011bhem posledn\u00edch 10\u201220 let se rozmanitost ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f sn\u00ed\u017eila. Mnoho zem\u011bd\u011blc\u016f se zam\u011b\u0159ilo bu\u010f na v\u00fdrobu s\u00fdra Idiazabal (tvrd\u00fd <\/span>lisovan\u00fd\u00a0<\/span>s\u00fdr), nebo na v\u00fdrobu s\u00fdra Idiazabal (tvrd\u00fd <\/span>lisovan\u00fd\u00a0<\/span>s\u00fdr<\/span><\/a>)z<\/span>\u00a0nepasterizovan\u00e9ho ov\u010d\u00edho ml\u00e9ka<\/span>) nebo ml\u00e9ko prod\u00e1vaj\u00ed. V d\u016fsledku toho se st\u00e1le \u010dast\u011bji zapom\u00edn\u00e1 na star\u00e9 receptury a dosavadn\u00ed znalosti o jin\u00fdch druz\u00edch s\u00fdra.<\/span><\/p>\n\n

\"\"
Mapa regionu<\/figcaption><\/figure><\/div>\n\n

Finan\u010dn\u00ed krize, nep\u0159\u00edzniv\u00e9 podm\u00ednky na trhu a m\u011bn\u00edc\u00ed se preference spot\u0159ebitel\u016f vedly v posledn\u00ed dob\u011b m\u00edstn\u00ed zem\u011bd\u011blce k inovaci a znovuzaveden\u00ed n\u011bkolika \u201estar\u00fdch“ ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f s nov\u00fdmi zna\u010dkami a marketingem (nap\u0159. <\/span>https:\/\/izoriabaserria.blogspot.com<\/span><\/a> a <\/span>http:\/\/www.jauregia.net\/<\/span><\/a>. Tyto retroinova\u010dn\u00ed produkty maj\u00ed potenci\u00e1l zlep\u0161it ziskovost chovu ovc\u00ed a krav v obou regionech, zejm\u00e9na pokud jsou spojeny s p\u0159\u00edm\u00fdm prodejem na farm\u011b (p\u0159id\u00e1n\u00ed dal\u0161\u00ed hodnoty). Tyto nov\u00e9 podnikatelsk\u00e9 p\u0159\u00edle\u017eitosti v\u0161ak tak\u00e9 vytv\u00e1\u0159ej\u00ed v\u011bt\u0161\u00ed pracovn\u00ed z\u00e1t\u011b\u017e, vy\u017eaduj\u00ed investice a p\u0159in\u00e1\u0161ej\u00ed nov\u00e9 a slo\u017eit\u00e9 technick\u00e9 a administrativn\u00ed probl\u00e9my pro zem\u011bd\u011blsk\u00fd podnik.<\/span><\/p>\n\n

Zam\u011b\u0159en\u00ed studie<\/h2>\n\n

Tato studie se zam\u011b\u0159ila na dv\u011b r\u016fzn\u00e9 f\u00e1ze rozhodovac\u00edch proces\u016f spojen\u00fdch s retroinovac\u00ed p\u0159i diverzifikaci ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f.<\/p>\n\n

\"\"<\/figure><\/div>\n\n

V prvn\u00ed f\u00e1zi poskytovala podporu p\u0159i hled\u00e1n\u00ed mo\u017en\u00fdch \u0159e\u0161en\u00ed nebo anal\u00fdze proveditelnosti r\u016fzn\u00fdch mo\u017enost\u00ed \u0159ada nespecializovan\u00fdch d\u016fv\u011bryhodn\u00fdch poradc\u016f (kte\u0159\u00ed nutn\u011b nem\u011bli vazby na tuto inovaci). V t\u00e9to f\u00e1zi hr\u00e1la odpov\u00eddaj\u00edc\u00ed \u00falohu tak\u00e9 sdru\u017een\u00ed a agentury pro rozvoj venkova.<\/p>\n\n

Ve druh\u00e9 f\u00e1zi zem\u011bd\u011blci hledali konkr\u00e9tn\u00ed podporu t\u00fdkaj\u00edc\u00ed se nov\u00fdch produkt\u016f. V\u00fdznamn\u00fdm zdrojem podpory se v t\u00e9to f\u00e1zi uk\u00e1zala b\u00fdt potravin\u00e1\u0159sk\u00e1 v\u00fdzkumn\u00e1 a inova\u010dn\u00ed centra, p\u0159i\u010dem\u017e n\u011bkolik z nich realizovalo projekty na podporu v\u011bt\u0161\u00edho po\u010dtu retroinovac\u00ed v oblasti m\u00edstn\u00edch potravin\u00e1\u0159sk\u00fdch v\u00fdrobk\u016f. V Baskicku existuj\u00ed tak\u00e9 organizace zvan\u00e9 \u0159\u00eddic\u00ed st\u0159ediska, kter\u00e9 zem\u011bd\u011blc\u016fm nab\u00edzej\u00ed v pr\u016fb\u011bhu cel\u00e9ho rozhodovac\u00edho procesu c\u00edlenou podporu (technickou, ekonomickou, da\u0148ovou, SZP atd.) podle jejich specifick\u00fdch pot\u0159eb. <\/p>\n\n

Celou zpr\u00e1vu (v angli\u010dtin\u011b) naleznete zde<\/p>\n\n

<\/object>D2.2_SP.GDPR<\/a>St\u00e1hnout<\/a><\/div>\n\n
\n\n

Partner a kontaktn\u00ed osoba<\/h2>\n\n
\"\"<\/figure><\/div>\n\n

INTIA<\/h2>\n\n

Noelia Telletxea, ntelletxea@intiasa.es<\/a><\/p>\n\n

Z\u00edskan\u00e9 poznatky<\/h2>\n\n
  1. Podn\u011btem pro \u00favahy o retroinovac\u00edch byla a) pot\u0159eba hledat nov\u00e9 podnikatelsk\u00e9 p\u0159\u00edle\u017eitosti a \u0159e\u0161en\u00ed r\u016fzn\u00fdch probl\u00e9m\u016f na farm\u011b; b) popt\u00e1vka po nov\u00fdch produktech ze strany st\u00e1l\u00fdch z\u00e1kazn\u00edk\u016f a c) genera\u010dn\u00ed obm\u011bna na farm\u011b, zejm\u00e9na p\u0159\u00edchod syn\u016f nebo dcer s nov\u00fdmi n\u00e1pady a strategiemi do podnik\u00e1n\u00ed apod.<\/li>
  2. Retroinovace je spojena s rodinou, \u00fazem\u00edm a tradic\u00ed. Nejedn\u00e1 se o klasickou inovaci, ale p\u0159esto m\u00e1 velk\u00fd potenci\u00e1l jako v\u00fdnosn\u00e1 podnikatelsk\u00e1 p\u0159\u00edle\u017eitost, kter\u00e1 m\u016f\u017ee pomoci udr\u017eet m\u00edstn\u00ed obyvatele na venkov\u011b. S t\u00edm jsou v\u0161ak spojeny i probl\u00e9my, mezi n\u011b\u017e pat\u0159\u00ed (mimo jin\u00e9) dodr\u017eov\u00e1n\u00ed v\u0161ech hygienick\u00fdch p\u0159edpis\u016f a p\u0159edpis\u016f o bezpe\u010dnosti potravin.<\/li>
  3. Rozhodnut\u00ed o inovaci je dlouh\u00fd proces, kter\u00fd vy\u017eaduje intenzivn\u00ed hodnocen\u00ed (investice, \u00fapravy za\u0159\u00edzen\u00ed, nov\u00e9 receptury atd.). V souvislosti s poradenstv\u00edm existuj\u00ed dv\u011b kl\u00ed\u010dov\u00e9 f\u00e1ze rozhodov\u00e1n\u00ed, jak je pops\u00e1no v\u00fd\u0161e.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Region Navarra a Baskicko jsou dva mal\u00e9 regiony na severu \u0160pan\u011blska. Produkce kravsk\u00e9ho a ov\u010d\u00edho ml\u00e9ka je v obou regionech d\u016fle\u017eit\u00e1, ale b\u011bhem posledn\u00edch 10\u201220 let se rozmanitost ml\u00e9\u010dn\u00fdch v\u00fdrobk\u016f sn\u00ed\u017eila. Mnoho zem\u011bd\u011blc\u016f se zam\u011b\u0159ilo bu\u010f na v\u00fdrobu s\u00fdra Idiazabal (tvrd\u00fd lisovan\u00fd\u00a0s\u00fdr), nebo na v\u00fdrobu s\u00fdra Idiazabal (tvrd\u00fd lisovan\u00fd\u00a0s\u00fdr)z\u00a0nepasterizovan\u00e9ho ov\u010d\u00edho ml\u00e9ka) nebo ml\u00e9ko prod\u00e1vaj\u00ed. V … Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":4792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[121,122,148,150],"tags":[468],"region":[741,394],"country":[395],"work_package":[232],"keyword":[],"_links":{"self":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts\/10153"}],"collection":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/comments?post=10153"}],"version-history":[{"count":1,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts\/10153\/revisions"}],"predecessor-version":[{"id":10154,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts\/10153\/revisions\/10154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/media\/4792"}],"wp:attachment":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/media?parent=10153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/categories?post=10153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/tags?post=10153"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/region?post=10153"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/country?post=10153"},{"taxonomy":"work_package","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/work_package?post=10153"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/keyword?post=10153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}