{"id":10155,"date":"2022-04-17T13:48:04","date_gmt":"2022-04-17T13:48:04","guid":{"rendered":"https:\/\/www.agrilink2020.eu\/uncategorized-cs\/uloha-poradenskych-sluzeb-pri-rozhodovani-zemedelcu-o-inovacich-v-diverzifikaci-plodin"},"modified":"2022-07-28T10:55:32","modified_gmt":"2022-07-28T10:55:32","slug":"uloha-poradenskych-sluzeb-pri-rozhodovani-zemedelcu-o-inovacich-v-diverzifikaci-plodin","status":"publish","type":"post","link":"https:\/\/www.agrilink2020.eu\/cs\/vyzkumnici\/uloha-poradenskych-sluzeb-pri-rozhodovani-zemedelcu-o-inovacich-v-diverzifikaci-plodin","title":{"rendered":"\u00daloha poradensk\u00fdch slu\u017eeb p\u0159i rozhodov\u00e1n\u00ed zem\u011bd\u011blc\u016f o inovac\u00edch v diverzifikaci plodin"},"content":{"rendered":"\n<h2>Region<\/h2>\n\n<p>Gers je kraj s velk\u00fdm pod\u00edlem zem\u011bd\u011blstv\u00ed (NUTS3) na jihoz\u00e1pad\u011b Francie. Zem\u011bd\u011blstv\u00ed zaji\u0161\u0165uje 12 % m\u00edstn\u00ed zam\u011bstnanosti a je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch region\u016f pro rostlinnou v\u00fdrobu v zemi. Od po\u010d\u00e1tku roku 2000 se po\u010det zem\u011bd\u011blsk\u00fdch podnik\u016f sn\u00ed\u017eil t\u00e9m\u011b\u0159 o 20 %, zat\u00edmco pr\u016fm\u011brn\u00e1 velikost zem\u011bd\u011blsk\u00fdch podnik\u016f prudce vzrostla na 86,5 hektaru (co\u017e je v\u00fdrazn\u011b nad celost\u00e1tn\u00edm pr\u016fm\u011brem).<\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"815\" height=\"556\" src=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.5.jpg\" alt=\"\" class=\"wp-image-7375\" srcset=\"https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.5.jpg 815w, https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.5-300x205.jpg 300w, https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.5-768x524.jpg 768w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><figcaption>Mapa regionu<\/figcaption><\/figure><\/div>\n\n<p>Diverzifikace zem\u011bd\u011blstv\u00ed je d\u016fle\u017eit\u00e1 jak pro v\u00fdrobu, tak pro marketing. N\u011bkter\u00e9 farmy maj\u00ed p\u0159\u00edstup na \u010detn\u00e9 v\u00fdvozn\u00ed trhy, zat\u00edmco jin\u00e9 (1 ze 6 farem, zejm\u00e9na v oblasti vina\u0159stv\u00ed) prod\u00e1vaj\u00ed sv\u00e9 produkty p\u0159\u00edmo spot\u0159ebitel\u016fm. Krom\u011b toho m\u00e1 1 ze 3 farem ofici\u00e1ln\u00ed zna\u010dku kvality. Zvl\u00e1\u0161t\u011b rozvinut\u00e9 je ekologick\u00e9 zem\u011bd\u011blstv\u00ed, kter\u00e9 pokr\u00fdv\u00e1 13 % zem\u011bd\u011blsk\u00e9 p\u016fdy v kraji.<\/p>\n\n<h2>Zam\u011b\u0159en\u00ed studie<\/h2>\n\n<p>Studie se zam\u011b\u0159uje na marketingovou inovaci spo\u010d\u00edvaj\u00edc\u00ed v diverzifikaci rostlinn\u00e9 v\u00fdroby v podob\u011b cizrny. Cizrna je jednolet\u00e1 lu\u0161t\u011bnina a je st\u00e1le v\u00edce pova\u017eov\u00e1na za kl\u00ed\u010dovou pro dosa\u017een\u00ed udr\u017eiteln\u011bj\u0161\u00edho st\u0159\u00edd\u00e1n\u00ed plodin v regionu. P\u0159\u00ednosy se o\u010dek\u00e1vaj\u00ed jak z hlediska agronomie (lu\u0161t\u011bniny mohou p\u0159isp\u011bt ke sn\u00ed\u017een\u00ed hnojen\u00ed dusi\u010dnany, emis\u00ed sklen\u00edkov\u00fdch plyn\u016f a rizik chorob rostlin, ke zlep\u0161en\u00ed p\u016fdy atd.), tak z hlediska lidsk\u00e9ho zdrav\u00ed (proto\u017ee poskytuj\u00ed rostlinn\u00e9 aminokyseliny, mohou p\u0159isp\u011bt ke sn\u00ed\u017een\u00ed v\u00fdskytu cukrovky a kardiovaskul\u00e1rn\u00edch chorob).<\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"410\" src=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2022\/04\/p4143n130501rschickpeasjpg.jpeg\" alt=\"\" class=\"wp-image-7395\" srcset=\"https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/p4143n130501rschickpeasjpg.jpeg 700w, https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/p4143n130501rschickpeasjpg-300x176.jpeg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n<p>Poradensk\u00e9 slu\u017eby \u010del\u00ed p\u0159i podpo\u0159e p\u011bstov\u00e1n\u00ed cizrny ve st\u0159\u00eddav\u00e9m re\u017eimu dvoj\u00edmu probl\u00e9mu. Mus\u00ed zaplnit mezeru ve znalostech (chyb\u00ed technick\u00e9 a ekonomick\u00e9 informace o produkci cizrny) a organiza\u010dn\u00ed mezeru (dosud neexistuje dodavatelsk\u00fd \u0159et\u011bzec zam\u011b\u0159en\u00fd na cizrnu). C\u00edlem t\u00e9to studie bylo l\u00e9pe pochopit, jakou roli hr\u00e1ly r\u016fzn\u00e9 organizace p\u0159i rozhodov\u00e1n\u00ed zem\u011bd\u011blc\u016f o p\u011bstov\u00e1n\u00ed cizrny. Studie m\u00e1 rovn\u011b\u017e informativn\u00ed charakter, pokud jde o zm\u011bny nebo pos\u00edlen\u00ed rovnov\u00e1hy sil, konkurenci nebo spolupr\u00e1ci mezi poskytovateli poradensk\u00fdch slu\u017eeb.<\/p>\n\n<p>Celou zpr\u00e1vu (v angli\u010dtin\u011b) naleznete zde<\/p>\n\n<div class=\"wp-block-file aligncenter\"><object class=\"wp-block-file__embed\" data=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/06\/D2.2_FR.GDPR_.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Vlo\u017eit z Embed of D2.2_FR.GDPR..\"><\/object><a id=\"wp-block-file--media-49307e74-60c3-44f3-9d1f-64b1425b97cc\" href=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/06\/D2.2_FR.GDPR_.pdf\">D2.2_FR.GDPR<\/a><a href=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/06\/D2.2_FR.GDPR_.pdf\" class=\"wp-block-file__button\" download=\"\" aria-describedby=\"wp-block-file--media-49307e74-60c3-44f3-9d1f-64b1425b97cc\">St\u00e1hnout<\/a><\/div>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h2>Partner a kontaktn\u00ed osoba<\/h2>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2022\/01\/inrae-vector-logo.svg\" alt=\"\" class=\"wp-image-941\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n<h2>N\u00e1rodn\u00ed v\u00fdzkumn\u00fd \u00fastav pro zem\u011bd\u011blstv\u00ed, potraviny a \u017eivotn\u00ed prost\u0159ed\u00ed (INRAE)<\/h2>\n\n<p>Pierre Labarthe, <a href=\"mailto:pierre.labarthe@inrae.fr\">pierre.labarthe@inrae.fr<\/a><\/p>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h2>Z\u00edskan\u00e9 poznatky<\/h2>\n\n<ol><li>V p\u0159\u00edpad\u011b p\u011bstov\u00e1n\u00ed cizrny p\u0159evzali poradensk\u00e9 slu\u017eby obchodn\u00edci, zejm\u00e9na zem\u011bd\u011blsk\u00e1 dru\u017estva. Toto poradenstv\u00ed bylo za\u010dlen\u011bno do obchodn\u00edch smluv na n\u00e1kup cizrny spolu s dal\u0161\u00edmi dodavatelsk\u00fdmi a obchodn\u00edmi slu\u017ebami. Tyto bal\u00ed\u010dky slu\u017eeb nab\u00edzen\u00e9 zem\u011bd\u011blc\u016fm posiluj\u00ed postaven\u00ed dru\u017estev ve srovn\u00e1n\u00ed s jin\u00fdmi poradensk\u00fdmi organizacemi v regionu, jako je nap\u0159\u00edklad zem\u011bd\u011blsk\u00e1 komora.<\/li><li>V regionu se rozli\u0161uj\u00ed dva typy mikro-AKIS v z\u00e1vislosti na obchodn\u00edch strategi\u00edch zem\u011bd\u011blc\u016f a jejich vztaz\u00edch s p\u0159edch\u00e1zej\u00edc\u00edmi a navazuj\u00edc\u00edmi subjekty. N\u011bkte\u0159\u00ed zem\u011bd\u011blci jsou \u010dleny obchodn\u00edho dru\u017estva, kter\u00e9mu cizrnu prod\u00e1vaj\u00ed. Jin\u00ed pat\u0159\u00ed do servisn\u00edho dru\u017estva a maj\u00ed skladovac\u00ed kapacitu pro cizrnu na sv\u00e9m hospod\u00e1\u0159stv\u00ed. Zem\u011bd\u011blci, kte\u0159\u00ed skladuj\u00ed cizrnu, maj\u00ed slo\u017eit\u011bj\u0161\u00ed pot\u0159eby, jejich mikro-AKIS b\u00fdv\u00e1 diverzifikovan\u011bj\u0161\u00ed a zahrnuje sousedy, dru\u017estevn\u00ed poradce a m\u00edstn\u00ed diskusn\u00ed skupiny. <\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Region Gers je kraj s velk\u00fdm pod\u00edlem zem\u011bd\u011blstv\u00ed (NUTS3) na jihoz\u00e1pad\u011b Francie. Zem\u011bd\u011blstv\u00ed zaji\u0161\u0165uje 12 % m\u00edstn\u00ed zam\u011bstnanosti a je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch region\u016f pro rostlinnou v\u00fdrobu v zemi. Od po\u010d\u00e1tku roku 2000 se po\u010det zem\u011bd\u011blsk\u00fdch podnik\u016f sn\u00ed\u017eil t\u00e9m\u011b\u0159 o 20 %, zat\u00edmco pr\u016fm\u011brn\u00e1 velikost zem\u011bd\u011blsk\u00fdch podnik\u016f prudce vzrostla na 86,5 hektaru (co\u017e je v\u00fdrazn\u011b &hellip; <a href=\"https:\/\/www.agrilink2020.eu\/cs\/vyzkumnici\/uloha-poradenskych-sluzeb-pri-rozhodovani-zemedelcu-o-inovacich-v-diverzifikaci-plodin\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":7386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[121,122,148,150],"tags":[468],"region":[486],"country":[487],"work_package":[232],"keyword":[268],"_links":{"self":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts\/10155"}],"collection":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/comments?post=10155"}],"version-history":[{"count":1,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts\/10155\/revisions"}],"predecessor-version":[{"id":10156,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts\/10155\/revisions\/10156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/media\/7386"}],"wp:attachment":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/media?parent=10155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/categories?post=10155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/tags?post=10155"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/region?post=10155"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/country?post=10155"},{"taxonomy":"work_package","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/work_package?post=10155"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/keyword?post=10155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}