{"id":8833,"date":"2022-04-17T13:15:54","date_gmt":"2022-04-17T13:15:54","guid":{"rendered":"https:\/\/www.agrilink2020.eu\/uncategorized-cs\/uloha-poradenskych-sluzeb-pri-rozhodovani-zemedelcu-o-inovacich-v-primem-marketingu-2"},"modified":"2022-04-28T08:17:23","modified_gmt":"2022-04-28T08:17:23","slug":"uloha-poradenskych-sluzeb-pri-rozhodovani-zemedelcu-o-inovacich-v-primem-marketingu-2","status":"publish","type":"post","link":"https:\/\/www.agrilink2020.eu\/cs\/vyzkumnici\/uloha-poradenskych-sluzeb-pri-rozhodovani-zemedelcu-o-inovacich-v-primem-marketingu-2","title":{"rendered":"\u00daloha poradensk\u00fdch slu\u017eeb p\u0159i rozhodov\u00e1n\u00ed zem\u011bd\u011blc\u016f o inovac\u00edch v p\u0159\u00edm\u00e9m marketingu"},"content":{"rendered":"\n<h2>Region<\/h2>\n\n<p>Region Pier\u012bga se nach\u00e1z\u00ed v centr\u00e1ln\u00ed \u010d\u00e1sti Loty\u0161ska. Jedn\u00e1 se o p\u0159ev\u00e1\u017en\u011b m\u011bstsk\u00fd region v okol\u00ed hlavn\u00edho m\u011bsta Loty\u0161ska (Rigy), co\u017e zem\u011bd\u011blc\u016fm umo\u017e\u0148uje p\u0159\u00edstup do oblasti s vy\u0161\u0161\u00ed hustotou z\u00e1kazn\u00edk\u016f s vy\u0161\u0161\u00ed kupn\u00ed silou. Siln\u00e1 interakce mezi Rigou a okoln\u00edmi \u00fazem\u00edmi regionu Pier\u012bga &#8211; pokud jde o toky lid\u00ed a lidsk\u00fdch zdroj\u016f, zbo\u017e\u00ed v\u010detn\u011b potravin\u00e1\u0159sk\u00fdch v\u00fdrobk\u016f a kapit\u00e1lu &#8211; tvo\u0159\u00ed p\u00e1te\u0159 podnikatelsk\u00e9ho prost\u0159ed\u00ed regionu Pier\u012bga. V d\u016fsledku toho m\u00e1 dobrou infrastrukturu a p\u0159\u00edstup jak do hlavn\u00edho m\u011bsta, tak do mnoha region\u00e1ln\u00edch tr\u017en\u00edch m\u011bst. To umo\u017enilo mnoha zem\u011bd\u011blc\u016fm osvojit si p\u0159\u00edm\u00fd odbyt sv\u00fdch produkt\u016f. Translated with www.DeepL.com\/Translator (free version)    <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"840\" height=\"596\" src=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.7.jpg\" alt=\"\" class=\"wp-image-7244\" srcset=\"https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.7.jpg 840w, https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.7-300x213.jpg 300w, https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.7-768x545.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption>Mapa regionu<\/figcaption><\/figure><\/div>\n\n<p>Region je rozmanit\u00fd z hlediska socioekonomick\u00fdch a environment\u00e1ln\u00edch podm\u00ednek. Zem\u011bd\u011blstv\u00ed hraje v region\u00e1ln\u00edm hospod\u00e1\u0159stv\u00ed Pierigy pom\u011brn\u011b malou roli. Zem\u011bd\u011blsk\u00e1 p\u016fda zauj\u00edm\u00e1 26 % rozlohy s pr\u016fm\u011brnou velikost\u00ed farmy 28 ha. Hlavn\u00edmi podniky jsou obiln\u00e1\u0159stv\u00ed, ml\u00e9k\u00e1renstv\u00ed a chov prasat. V roce 2017 \u010dinil pod\u00edl p\u0159idan\u00e9 hodnoty zem\u011bd\u011blstv\u00ed, lesnictv\u00ed a rybolovu pouze 3,7 %.    <\/p>\n\n<h2>Zam\u011b\u0159en\u00ed studie<\/h2>\n\n<p>P\u0159\u00edpadov\u00e1 studie zkoumala mnoho forem p\u0159\u00edm\u00e9ho prodeje v regionu Pier\u012bga s c\u00edlem zjistit rozmanitost a roli zem\u011bd\u011blsk\u00fdch poradc\u016f p\u0159i rozhodov\u00e1n\u00ed zem\u011bd\u011blc\u016f o t\u00e9to specifick\u00e9 form\u011b inovace.<\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"755\" height=\"553\" src=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2022\/04\/DRM_2.jpeg\" alt=\"\" class=\"wp-image-7288\" srcset=\"https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/DRM_2.jpeg 755w, https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/DRM_2-300x220.jpeg 300w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/figure><\/div>\n\n<p>Farm\u00e1\u0159sk\u00e9 trhy a dal\u0161\u00ed formy p\u0159\u00edm\u00e9ho prodeje &#8211; prodej produkt\u016f bez zprost\u0159edkovatel\u016f &#8211; jsou hlavn\u00edmi distribu\u010dn\u00edmi kan\u00e1ly pro mal\u00e9 zem\u011bd\u011blce a zpracovatele potravin v Loty\u0161sku. Tento zp\u016fsob oslovov\u00e1n\u00ed spot\u0159ebitel\u016f vykazuje zn\u00e1mky retroinovace. Zahrnuje kombinaci tradi\u010dn\u00edch znalost\u00ed a dovednost\u00ed a z\u00e1rove\u0148 vy\u017eaduje neust\u00e1l\u00fd p\u0159\u00edliv nov\u00fdch poznatk\u016f a technik, kter\u00e9 zem\u011bd\u011blc\u016fm umo\u017e\u0148uj\u00ed p\u0159izp\u016fsobit se m\u011bn\u00edc\u00edm se podm\u00ednk\u00e1m a vyu\u017e\u00edt nejnov\u011bj\u0161\u00edho v\u00fdvoje. K \u00fasp\u011b\u0161n\u00e9mu p\u0159ijet\u00ed t\u011bchto inovac\u00ed p\u0159isp\u00edv\u00e1 mnoho faktor\u016f a ned\u00edlnou sou\u010d\u00e1st\u00ed jejich p\u0159ijet\u00ed je dostupnost poradenstv\u00ed z r\u016fzn\u00fdch zdroj\u016f. Translated with www.DeepL.com\/Translator (free version)   <\/p>\n\n<p>Celou zpr\u00e1vu (v angli\u010dtin\u011b) naleznete zde<\/p>\n\n<div class=\"wp-block-file aligncenter\"><object class=\"wp-block-file__embed\" data=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/06\/D2.2_LV.GDPR_.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Vlo\u017eit z Embed of D2.2_LV.GDPR..\"><\/object><a id=\"wp-block-file--media-7502abae-5f62-4dd5-b8e2-1dec9173989a\" href=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/06\/D2.2_LV.GDPR_.pdf\">D2.2_LV.GDPR<\/a><a href=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/06\/D2.2_LV.GDPR_.pdf\" class=\"wp-block-file__button\" download=\"\" aria-describedby=\"wp-block-file--media-7502abae-5f62-4dd5-b8e2-1dec9173989a\">St\u00e1hnout<\/a><\/div>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h2>Partner a kontaktn\u00ed osoba<\/h2>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"200\" height=\"70\" src=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/11\/BSC_medium-1.png\" alt=\"\" class=\"wp-image-585\"\/><\/figure><\/div>\n\n<h2>Centrum pobaltsk\u00fdch studi\u00ed (BSC)<\/h2>\n\n<p>Emils Kilis, <a href=\"mailto:emils.kilis@gmail.com\">emils.kilis@gmail.com<\/a><\/p>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h2>Z\u00edskan\u00e9 poznatky<\/h2>\n\n<ol><li>P\u0159\u00edm\u00fd prodej zem\u011bd\u011blsk\u00fdch produkt\u016f je v Loty\u0161sku neust\u00e1le se rozv\u00edjej\u00edc\u00ed praxe, kter\u00e1 kombinuje star\u00e9 a nov\u00e9 poznatky. Zahrnuje \u0161irok\u00e9 spektrum marketingov\u00fdch, organiza\u010dn\u00edch a technologick\u00fdch inovac\u00ed, v\u010detn\u011b elektronick\u00e9ho obchodu, logistiky a dal\u0161\u00edch slu\u017eeb. <\/li><li>P\u0159\u00edpadov\u00e1 studie uk\u00e1zala, \u017ee \u00fasp\u011b\u0161n\u00fd p\u0159\u00edm\u00fd marketing z\u00e1vis\u00ed na uplat\u0148ov\u00e1n\u00ed znalost\u00ed z\u00edskan\u00fdch jak form\u00e1ln\u011b (nap\u0159. od poradensk\u00fdch organizac\u00ed), tak neform\u00e1ln\u011b (nap\u0159. prost\u0159ednictv\u00edm vz\u00e1jemn\u00e9ho u\u010den\u00ed). Proto je nedostatek tradi\u010dn\u00edch poradensk\u00fdch organizac\u00ed m\u00e9n\u011b v\u00fdznamn\u00fdm probl\u00e9mem ne\u017e v p\u0159\u00edpad\u011b techni\u010dt\u011bj\u0161\u00edch aspekt\u016f zem\u011bd\u011blstv\u00ed, co\u017e umo\u017e\u0148uje jeho rozvoj v Loty\u0161sku i p\u0159es omezenou institucion\u00e1ln\u00ed podporu. Translated with www.DeepL.com\/Translator (free version) <\/li><li>Znalost \u00fasp\u011b\u0161n\u00fdch p\u0159\u00edklad\u016f, vhodn\u00e9 materi\u00e1ln\u00ed a infrastrukturn\u00ed podm\u00ednky, vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed a obezn\u00e1menost s prax\u00ed jsou z\u00e1sadn\u00edmi faktory pro stimulaci zav\u00e1d\u011bn\u00ed nov\u00fdch inovativn\u00edch forem obchodov\u00e1n\u00ed v kr\u00e1tk\u00fdch potravinov\u00fdch \u0159et\u011bzc\u00edch.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Region Region Pier\u012bga se nach\u00e1z\u00ed v centr\u00e1ln\u00ed \u010d\u00e1sti Loty\u0161ska. Jedn\u00e1 se o p\u0159ev\u00e1\u017en\u011b m\u011bstsk\u00fd region v okol\u00ed hlavn\u00edho m\u011bsta Loty\u0161ska (Rigy), co\u017e zem\u011bd\u011blc\u016fm umo\u017e\u0148uje p\u0159\u00edstup do oblasti s vy\u0161\u0161\u00ed hustotou z\u00e1kazn\u00edk\u016f s vy\u0161\u0161\u00ed kupn\u00ed silou. Siln\u00e1 interakce mezi Rigou a okoln\u00edmi \u00fazem\u00edmi regionu Pier\u012bga &#8211; pokud jde o toky lid\u00ed a lidsk\u00fdch zdroj\u016f, zbo\u017e\u00ed v\u010detn\u011b &hellip; <a href=\"https:\/\/www.agrilink2020.eu\/cs\/vyzkumnici\/uloha-poradenskych-sluzeb-pri-rozhodovani-zemedelcu-o-inovacich-v-primem-marketingu-2\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":7279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[121,122,148,150],"tags":[468],"region":[714],"country":[385],"work_package":[232],"keyword":[400],"_links":{"self":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts\/8833"}],"collection":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/comments?post=8833"}],"version-history":[{"count":2,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts\/8833\/revisions"}],"predecessor-version":[{"id":8836,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/posts\/8833\/revisions\/8836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/media\/7279"}],"wp:attachment":[{"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/media?parent=8833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/categories?post=8833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/tags?post=8833"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/region?post=8833"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/country?post=8833"},{"taxonomy":"work_package","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/work_package?post=8833"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/cs\/wp-json\/wp\/v2\/keyword?post=8833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}