{"id":8859,"date":"2022-04-17T13:22:29","date_gmt":"2022-04-17T13:22:29","guid":{"rendered":"https:\/\/www.agrilink2020.eu\/uncategorized-ro\/situatia-marketingului-direct"},"modified":"2022-04-28T08:43:43","modified_gmt":"2022-04-28T08:43:43","slug":"situatia-marketingului-direct","status":"publish","type":"post","link":"https:\/\/www.agrilink2020.eu\/ro\/cercetatori\/situatia-marketingului-direct","title":{"rendered":"Situa\u021bia marketingului direct"},"content":{"rendered":"\n<h2>Regiune<\/h2>\n\n<p>Navarra este o regiune agricol\u0103 divers\u0103 situat\u0103 \u00een nordul Spaniei, la grani\u021ba cu Fran\u021ba. Horticultura domin\u0103 \u00een centrul \u0219i sudul regiunii \u0219i este str\u00e2ns legat\u0103 de industria de prelucrare agroalimentar\u0103. \u00cen nord predomin\u0103 bovinele \u0219i ovinele, inclusiv produc\u021bia a dou\u0103 tipuri tradi\u021bionale de br\u00e2nz\u0103 cu &#8222;denumiri de origine&#8221; \u00eenregistrate.  <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"840\" height=\"596\" src=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.7.jpg\" alt=\"\" class=\"wp-image-7244\" srcset=\"https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.7.jpg 840w, https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.7-300x213.jpg 300w, https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/F.7-768x545.jpg 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption>Harta regiunii<\/figcaption><\/figure><\/div>\n\n<h2>Principalul obiect de interes al studiului<\/h2>\n\n<p>\u00cencep\u00e2nd cu anii 1980, o mare parte din produc\u021bia agricol\u0103 din Navarra a fost intensificat\u0103 de industria agroalimentar\u0103, multe ferme maximiz\u00e2nd produc\u021bia pentru a ob\u021bine marje de profit adecvate. \u00cen ace\u0219ti ani, nu a existat niciun sprijin specific pentru fermierii care doreau s\u0103 adopte comercializarea direct\u0103. <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"510\" height=\"341\" src=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2022\/04\/CS_Navarra_Spain_DMN_4.jpeg\" alt=\"\" class=\"wp-image-7314\" srcset=\"https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/CS_Navarra_Spain_DMN_4.jpeg 510w, https:\/\/www.agrilink2020.eu\/wp-content\/uploads\/2022\/04\/CS_Navarra_Spain_DMN_4-300x201.jpeg 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/figure><\/div>\n\n<p>Cu toate acestea, \u00een ultimii ani s-a \u00eenregistrat o cre\u0219tere a cererii de produse locale \u0219i au ap\u0103rut mai multe ini\u021biative de sprijinire a fermierilor locali, printre care:<\/p>\n\n<ul><li>Crearea unui brand care s\u0103 \u00eenglobeze produsele locale din Navarra;<\/li><li>Crearea unui centru (www.ekoalde.org) care s\u0103 colecteze produsele ecologice locale \u0219i s\u0103 le furnizeze direct consumatorului;<\/li><li>Stabilirea bazei pentru utilizarea mai multor produse locale \u00een alimenta\u021bia public\u0103<\/li><\/ul>\n\n<p>Decizia de a adopta marketingul direct combin\u0103 valorile agroecologice cu interesele economice \u0219i productive. \u00cen general, este \u00een\u021beleas\u0103 ca un &#8222;mod de via\u021b\u0103&#8221; care combin\u0103 satisfac\u021bia fa\u021b\u0103 de via\u021ba rural\u0103, produc\u021bia alternativ\u0103 de alimente axat\u0103 pe produse de mai bun\u0103 calitate \u0219i cu o valoare ad\u0103ugat\u0103 mai mare, precum \u0219i construirea unor rela\u021bii mai directe cu consumatorii. A se vedea aceste exemple:<a href=\"http:\/\/www.jauregia.net\/\">www.jauregia.net\/<\/a>\u0219i <a href=\"https:\/\/elpuenteviejo.es\/\">https:\/\/elpuenteviejo.es\/<\/a>  <\/p>\n\n<p>Decizia fermierilor de a nu adopta este influen\u021bat\u0103 de cre\u0219terea volumului de munc\u0103 asociat cu comercializarea direct\u0103. De asemenea, unii fermieri prefer\u0103 pur \u0219i simplu s\u0103 se concentreze pe produc\u021bie. Reglement\u0103rile privind igiena \u0219i siguran\u021ba alimentar\u0103 reprezint\u0103, de asemenea, obstacole semnificative pentru multe ferme mici \u0219i este nevoie de o mai bun\u0103 informare \u0219i de structuri de sprijin pentru a dep\u0103\u0219i aceste obstacole \u0219i a facilita adoptarea comercializ\u0103rii directe.  <\/p>\n\n<p>Raportul complet (\u00een limba englez\u0103) este aici<\/p>\n\n<div class=\"wp-block-file aligncenter\"><object class=\"wp-block-file__embed\" data=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/06\/D2.2_SP.GDPR_.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"\u00cenglobare pentru Embed of D2.2_SP.GDPR..\"><\/object><a id=\"wp-block-file--media-43fc10f8-af6f-4b60-baeb-6b238dffdc28\" href=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/06\/D2.2_SP.GDPR_.pdf\">D2.2_SP.GDPR<\/a><a href=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/06\/D2.2_SP.GDPR_.pdf\" class=\"wp-block-file__button\" download=\"\" aria-describedby=\"wp-block-file--media-43fc10f8-af6f-4b60-baeb-6b238dffdc28\">Download<\/a><\/div>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h2>Partener \u0219i persoan\u0103 de contact<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"63\" src=\"https:\/\/agrilink2020.eu\/wp-content\/uploads\/2021\/11\/INTIA_large.png\" alt=\"\" class=\"wp-image-588\"\/><\/figure>\n\n<h2>INTIA<\/h2>\n\n<p>Noelia Telletxea, <a href=\"mailto:ntelletxea@intiasa.es\">ntelletxea@intiasa.es<\/a><\/p>\n\n<hr class=\"wp-block-separator\"\/>\n\n<h2>Lec\u021bii \u00eenv\u0103\u021bate<\/h2>\n\n<ol><li>Sunt necesare structuri de sprijin mai bune pentru a promova forme inovatoare de marketing direct \u00een Navarra \u0219i pentru a promova consumul de produse locale. Aceasta include lan\u021buri scurte de aprovizionare pentru alimenta\u021bia public\u0103 (\u00een special \u00een cantinele \u0219colare) \u0219i crearea unei m\u0103rci care s\u0103 defineasc\u0103 mai bine identitatea produselor locale (esen\u021bial\u0103 pentru publicitatea produselor locale). <\/li><li>V\u00e2nz\u0103rile directe combin\u0103 valorile agro-ecologice cu interesele productive \u0219i economice. Acesta este un aspect important pentru multe ferme familiale, dar mult mai pu\u021bin important pentru entit\u0103\u021bile comerciale mai mari. <\/li><li>Neadoptarea marketingului direct se datoreaz\u0103 adesea volumului sporit de munc\u0103 asociat cu transformarea, v\u00e2nzarea \u0219i distribu\u021bia produselor locale.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Regiune Navarra este o regiune agricol\u0103 divers\u0103 situat\u0103 \u00een nordul Spaniei, la grani\u021ba cu Fran\u021ba. Horticultura domin\u0103 \u00een centrul \u0219i sudul regiunii \u0219i este str\u00e2ns legat\u0103 de industria de prelucrare agroalimentar\u0103. \u00cen nord predomin\u0103 bovinele \u0219i ovinele, inclusiv produc\u021bia a dou\u0103 tipuri tradi\u021bionale de br\u00e2nz\u0103 cu &#8222;denumiri de origine&#8221; \u00eenregistrate. Principalul obiect de interes al &hellip; <a href=\"https:\/\/www.agrilink2020.eu\/ro\/cercetatori\/situatia-marketingului-direct\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":7312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[145,146,181,183],"tags":[482],"region":[411],"country":[412],"work_package":[240],"keyword":[330,276],"_links":{"self":[{"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/posts\/8859"}],"collection":[{"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/comments?post=8859"}],"version-history":[{"count":3,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/posts\/8859\/revisions"}],"predecessor-version":[{"id":8862,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/posts\/8859\/revisions\/8862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/media\/7312"}],"wp:attachment":[{"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/media?parent=8859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/categories?post=8859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/tags?post=8859"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/region?post=8859"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/country?post=8859"},{"taxonomy":"work_package","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/work_package?post=8859"},{"taxonomy":"keyword","embeddable":true,"href":"https:\/\/www.agrilink2020.eu\/ro\/wp-json\/wp\/v2\/keyword?post=8859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}